What does clarity look like?
Do you have clarity in your business?
Do you know who your ideal customer is?
Does it really matter?
You might ask, “Why do I need clarity in my business?” After all, you’re willing to sell your product to anyone who wants it right? So why take the time and energy to develop your niche?
As an entrepreneur, it’s essential that we get clear on what we are all about, because if we’re not clear, we’ll just confuse potential clients. Chaos creates confusion, but clarity creates cash.
In the beginning, many of the business owners that I coach are reluctant to narrow down their list of prospects. The focus is on getting more clients and it seems to make sense that the wider the net, the more fish you will catch. It takes some trial and error to see the value in a smaller net but eventually it becomes obvious that this is the way to success. Here’s why:
- Clarity means that you know who your clients are and you can go where they are. Instead of trying to sell them to anyone and everyone, you can specifically market to your clients. Although this may be a smaller market, you will know not only where to find them but you will be more successful when you engage them.
- Clarity means you know how to speak the language of your clients. When you talk to potential clients, you will talk about the topics that matter to them. When you are clear on your ideal customer, you know their stressors or pain points and you can talk in a common language that creates confidence in your abilities.
- Clarity means you can tailor your product to meet your clients’ needs. When you talk to a business about your product or service, you can address their specific needs for productivity or improved employee interaction or time management. You can identify how your service can help and cast a vision for the anticipated improvement that they can expect.
Developing clarity is an ongoing process. Your knowledge of your ideal client will increase over time and the better you come to know them, the better you will be able to communicate and meet their needs.
Unsure of the direction that you are going in? Wonder if there is a purpose and a calling for your life? Feel stuck and lacking in confidence? Check out my book The Call: Perfect Dream, Imperfect Life for an in-depth look at answers to these questions.
Need help developing clarity and turning your dream into a business? Grab your seat in my 7 week Dream to Reality program that includes 2 individual coaching calls:
Dream Achiever Coaching is well worth the time and money. Lynne is a wonderful coach! She offers priceless advice, encouragement, and support. She has personally helped reel me in to focus my time and energy appropriately and has also helped me achieve my dream of having an enjoyable, fulfilling, and successful business. Amy Molley, www.sensiblesensoryspaces.com/