A couple of years ago, I was consulting with a business owner recently who has a gift for seeing the story, the message in everything that his business does.  You might find that hard to believe if you knew his business.  He cleans. You know, offices, homes, dorms, new construction.  Bathrooms, bedrooms, kitchens, toilets. Where’s…

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What does clarity look like? Do you have clarity in your business? Do you know who your ideal customer is? Does it really matter? You might ask, “Why do I need clarity in my business?”  After all, you’re willing to sell your product to anyone who wants it right?  So why take the time and…

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