how much should you charge?

How to determine your price point As I work with clients to create a business, one of the details that often gets a lot of discussion is: What should I charge? Most begin by under-pricing their product or striving to make it economical so customers will want to buy it. There a several reasons not…

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10 Ways to Hire Successfully

How to Hire Successfully Covid 19 has created a mixed bag in the business world. Some businesses are so busy they can’t keep up with the demand, especially if their product is necessary to protect individuals from the virus. Others are shutting down altogether and their employees are out of work. If you are in…

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What is holding you back?

 Three Mindsets that Keep You Stuck One of my favorite books is Who Moved My Cheese?  by Spencer Johnson.  I especially like the children’s version with it’s colorful pictures and clever text. As a school counselor, I read the story in classrooms and discussed the behavior of the four characters with children. I’ve also loaned…

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Are you living your biggest story?

Three Keys to Living Your Best Story Are you living your life with enthusiasm?  Are you living your biggest story? Are you creating your own dance or just following the routine?? Here’s a preschooler who could teach us all a lesson about how to live with gusto!   What Are Your Excuses? If only I…

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Are you accidentally sabotaging your dream?

Maybe your mindset is the problem… Are you waiting for your knight in shining armor? Do you have a project, a mission really, but can’t seem to get started? Do you have a dream business that you are waiting to begin, when you have more time and money? Are you waiting for a sign that you need…

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Your Story Matters in Your Business

Why tell your story? Every business owner has a story.  Some are so well known that the business is the story.   Think Pencils of Promise or Tom’s Shoes. As a leader in your business, your story inspires others. It identifies the core values of your brand.  It makes your product or service memorable.  It…

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