Where is the story in your business?

A couple of years ago, I was consulting with a business owner recently who has a gift for seeing the story, the message in everything that his business does.  You might find that hard to believe if you knew his business.  He cleans. You know, offices, homes, dorms, new construction.  Bathrooms, bedrooms, kitchens, toilets. Where’s…

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Create an elevator pitch that clicks

Your elevator pitch and you You are at a networking event and someone asks you, “What do you do?”  What does your elevator pitch sound like? A. Um… I’m justa coach. B.  I help people who are in life transition… you know,  like in their career or relationships or parenting troubles and, I even help people…

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Seven Secrets to Selling More of Anything

Even if you hate selling stuff One aspect of being an author that I initially hated and feared was selling and marketing my books.  In the beginning I was one of those people who said, “I can’t sell anything.”  However if you produce a product, eventually you want to share it with others and unless…

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2 Secrets to Successful Selling

Often when we try to sell our product or service we begin by… selling our service.  We go in a bookstore and ask them to carry our book.  We attend a networking event and expect someone to sign up for coaching.  We create a webinar and expect participants to sign up for our program.  Then…

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Why generic marketing programs don’t work

Or how to recognize what really works in marketing You see them all the time. They promise extraordinary results. They do all the work for you-all you need to do is click a few times and… voila, (!)  you have a zillion new clients and a gazillion dollars in your bank account.  I got sucked…

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